Mixpanel
Web Analytics · mixpanel.com
Mixpanel is a product intelligence platform offering product and web analytics, session replay, experiments, and feature flags with plans based on monthly event volume.
We only list alternatives we can defend with sourced pricing data.
Top Mixpanel alternatives
We compared 14 products and found 14 alternatives · Mixpanel pricing is still being verified, so savings are not computed yet · scenario: single user, monthly billing, USD.
Mixpanel’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
We list 14 assessed alternatives; Mixpanel's own price is not verified yet, so no cheaper-than claim is made. Mixpanel's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Pirsch Analytics Standard plan web analytics — adjacent | 100% | $6/mo how? ⓘ | — | |
Plausible Analytics Starter plan · missing: Data export web analytics — adjacent | 75% | $9/mo how? ⓘ | — | |
DataFast Starter plan · missing: Data export web analytics — adjacent | 75% | $9/mo how? ⓘ | — | |
Seline Analytics Pro plan · missing: Data export web analytics — adjacent | 75% | $14/mo how? ⓘ | — | |
Fathom Analytics Base plan web analytics — adjacent | 100% | $15/mo how? ⓘ | — | |
Umami Pro plan · missing: Data export web analytics — adjacent | 75% | $20/mo how? ⓘ | — | |
Simple Analytics Self-serve plan · missing: Analytics API, Data export web analytics — adjacent | 50% | $20/mo how? ⓘ | — | |
Matomo Cloud plan web analytics — adjacent | 100% | $25.66/mo how? ⓘ | — | |
Piwik PRO Business plan · missing: Data export web analytics — adjacent | 75% | $42/mo how? ⓘ | — | |
Humblytics Business plan web analytics — adjacent | 100% | $79/mo how? ⓘ | — |
Which Mixpanel alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- PostHog — $0/mo (Free plan) · covers 100%
- Best free plan
- PostHog — $0/mo (Free plan) · covers 100%
- Best open source or self-hosted
- Matomo — $0/mo (On-Premise Community plan) · covers 100%
- Need pageview analytics, event tracking, analytics API or data export?
- Matomo — from $0/mo (On-Premise Community plan)
What you give up
Capabilities Mixpanel has that the top alternatives lack.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from Google Analytics.
- Data export — Export raw analytics data for use in other tools.Missing from Amplitude.
Feature comparison
Mixpanel vs the top alternatives, on the 4 compared capabilities.
| Capability | Mixpanel | Matomo | PostHog | Google Analytics | Amplitude |
|---|---|---|---|---|---|
| Pageview analytics from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Event tracking from Free | ✓ | ✓ | ✓ | ✗ | ✓ |
| Analytics API from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Data export from Free | ✓ | ✓ | ✓ | ✓ | ✗ |
| Scenario price cheapest qualifying plan | — | $0/mo On-Premise Community | $0/mo Free | $0/mo Google Analytics | $0/mo Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Mixpanel covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Pageview analytics — from Free
- ✓ Event tracking — from Free
- ✓ Analytics API — from Free
- ✓ Data export — from Free
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://mixpanel.com/pricing (official_pricing, checked 2026-08-25)
- https://mixpanel.com/pricing/#pricing-calculator (official_pricing, checked 2026-08-25)
Frequently asked
Is there a free Mixpanel alternative?
Yes. PostHog has a free plan that covers 100% of the 4 capabilities we compared against Mixpanel.
What is the cheapest Mixpanel alternative?
In our scenario (single user, monthly billing), Matomo is the cheapest assessed alternative at $0/mo (On-Premise Community plan).
What is the cheapest Mixpanel alternative with Event tracking?
Matomo covers Event tracking and costs $0/mo (On-Premise Community plan) in our scenario.
Does Mixpanel have a free plan?
Yes. Mixpanel's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.
