Matomo alternatives
Web Analytics · matomo.org
Matomo is an open-source, privacy-focused web analytics platform available as a hosted cloud service or self-hosted (On-Premise) deployment with 100% data ownership.
Switching to Minilytics, which covers 60% of the compared capabilities.
Find my alternative
Way less money.
Top Matomo alternatives
We compared 16 products and found 12 cheaper options (5 of them cover at least half the compared features) · vs Matomo Cloud at $25.66/mo · scenario: 50,000 pageviews or events/month, 1 site, monthly billing, USD.
Matomo costs $25.66/mo on the Cloud plan at 50,000 pageviews or events/month, 1 site, monthly billing. We found 11 assessed alternatives that are cheaper in this scenario; 3 of them cover at least 75% of the 5 compared capabilities. The cheapest option that covers everything we compared is DataBull at $9/mo (Hosted Starter (beta) plan), 65% less.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK DataBull Hosted Starter (beta) plan | 100% | $9/mo how? ⓘ | $199.92 / year 65% cheaper | |
Pirsch Analytics Standard · 100k plan · missing: Realtime visitor view, MCP server for AI agents, Unlimited websites | 40% | $12/mo how? ⓘ | $163.92 / year 53% cheaper | |
Fathom Analytics Base plan · missing: Funnels, Traffic alerts, MCP server for AI agents, Unlimited websites | 20% | $15/mo how? ⓘ | $127.92 / year 42% cheaper | |
DataFast Starter · 100k plan · missing: Unlimited websites | 80% | $19/mo how? ⓘ | $79.92 / year 26% cheaper | |
Plausible Analytics Starter · 100k plan · missing: MCP server for AI agents, Unlimited websites | 60% | $19/mo how? ⓘ | $79.92 / year 26% cheaper | |
Umami Pro plan · missing: Funnels, Traffic alerts, Unlimited websites | 40% | $20/mo how? ⓘ | $67.92 / year 22% cheaper | |
Seline Analytics Pro · 100k plan · missing: Traffic alerts | 80% | $24/mo how? ⓘ | $19.92 / year 6% cheaper | |
Simple Analytics Self-serve plan | not yet assessed | $20/mo how? ⓘ | $67.92 / year 22% cheaper |
Which Matomo alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- DataBull — $9/mo (Hosted Starter (beta) plan) · covers 100%
- Best free plan
- Minilytics — $0/mo (Self-hosted (open source) plan) · covers 60%
- Best open source or self-hosted
- DataBull — $9/mo (Hosted Starter (beta) plan) · covers 100%
- Best paid drop-in
- DataBull — $9/mo (Hosted Starter (beta) plan) · covers 100%
- Need funnels, realtime visitor view or unlimited websites?
- Minilytics — from $0/mo (Self-hosted (open source) plan)
- Need traffic alerts?
- DataBull — from $9/mo (Hosted Starter (beta) plan)
- Need MCP server for AI agents?
- Mixpanel — from $0/mo (Free plan)
What you give up
Capabilities Matomo has that the top alternatives lack.
- Funnels — See where visitors drop off across a multi-step process.Missing from PostHog, Amplitude.
- Realtime visitor view — See visitors on the site right now (live or last-minutes view).Missing from Mixpanel, Amplitude.
- Traffic alerts — Get notified (email, Slack, Telegram…) when traffic spikes or drops, or a metric crosses a threshold.Missing from Minilytics, Mixpanel, PostHog, Amplitude.
- MCP server for AI agents — Official MCP server so AI assistants (Claude, Cursor, ChatGPT…) can query your analytics.Missing from Minilytics.
- Unlimited websites — Track any number of websites (e.g. client sites) on one plan; a fixed site cap counts as partial.Missing from Mixpanel, PostHog, Amplitude.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Matomo | Cheapest assessed alternative |
|---|---|---|
| 10,000 pageviews or events/month | $25.66/moCloud | $0/mocheaperMinilytics · Self-hosted · open source |
| 50,000 pageviews or events/month | $25.66/moCloud | $0/mocheaperMinilytics · Self-hosted · open source |
| 250,000 pageviews or events/month | $268.31/moOn-Premise Team | $0/mocheaperMixpanel · Free |
Feature comparison
Matomo vs the top alternatives, on the 5 compared capabilities.
| Capability | Matomo | Minilytics | Mixpanel | PostHog | Amplitude |
|---|---|---|---|---|---|
| Funnels | ✓ | ✓ | ✓ | ✗ | ✗ |
| Realtime visitor view | ✓ | ✓ | ✗ | ✓ | ✗ |
| Traffic alerts | ✓ | ✗ | ✗ | ✗ | ✗ |
| MCP server for AI agents | ✓ | ✗ | ✓ | ✓ | ✓ |
| Unlimited websites | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $25.66/mo Cloud | $0/mo Self-hosted (open source) | $0/mo Free | $0/mo Free | $0/mo Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Matomo covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Funnels
- ✓ Realtime visitor view
- ✓ Traffic alerts
- ✓ MCP server for AI agents
- ✓ Unlimited websites
- ↑ Pageview analytics — only from On-Premise Community, not compared
- ↑ Event tracking — only from On-Premise Community, not compared
- ↑ Analytics API — only from On-Premise Community, not compared
- ↑ Data export — only from On-Premise Community, not compared
- ↑ Privacy-focused analytics — only from On-Premise Community, not compared
- ↑ Revenue attribution — only from On-Premise Business, not compared
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://matomo.org/pricing/ (official_pricing, checked 2026-10-26)
- https://matomo.org/pricing/#content (official_pricing, checked 2026-10-26)
- https://matomo.org (feature_page, checked 2026-10-28)
- https://matomo.org/features/ (feature_page, checked 2026-10-28)
Frequently asked
How much does Matomo cost?
Matomo's Cloud plan costs $25.66/mo in our scenario (50,000 pageviews or events/month, 1 site, monthly billing). A free plan exists.
Is there a free Matomo alternative?
Yes. Minilytics has a free plan that covers 60% of the 5 capabilities we compared against Matomo.
What is the cheapest Matomo alternative?
In our scenario (50,000 pageviews or events/month, 1 site, monthly billing), Minilytics is the cheapest assessed alternative at $0/mo (Self-hosted (open source) plan).
What is the cheapest Matomo alternative with Traffic alerts?
DataBull covers Traffic alerts and costs $9/mo (Hosted Starter (beta) plan) in our scenario.
Does Matomo have a free plan?
Yes. Matomo's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-10-26 and 2026-10-29, on the vendors' official pricing pages.