Matomo
Web Analytics · matomo.org
Matomo is an open-source, privacy-focused web analytics platform available as a hosted cloud service or self-hosted (On-Premise) deployment with 100% data ownership.
Switching to Google Analytics saves $307.92 / year and covers 67% of the compared capabilities.
Find my alternative
Way less money.
Top Matomo alternatives
We compared 14 products and found 12 cheaper alternatives · vs Matomo Cloud at $25.66/mo · scenario: single user, monthly billing, USD.
Matomo’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Matomo costs $25.66/mo on the Cloud plan at single user, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 4 of them cover at least 75% of the 6 compared capabilities. The cheapest option that covers everything we compared is Pirsch Analytics at $6/mo (Standard plan), 77% less. Matomo's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK Pirsch Analytics Standard plan | 100% | $6/mo how? ⓘ | $235.92 / year 77% cheaper | |
Plausible Analytics Starter plan · missing: Data export | 83% | $9/mo how? ⓘ | $199.92 / year 65% cheaper | |
DataFast Starter plan · missing: Data export, Privacy-focused analytics | 67% | $9/mo how? ⓘ | $199.92 / year 65% cheaper | |
Seline Analytics Pro plan · missing: Data export | 83% | $14/mo how? ⓘ | $139.92 / year 45% cheaper | |
Fathom Analytics Base plan · missing: Revenue attribution | 83% | $15/mo how? ⓘ | $127.92 / year 42% cheaper | |
Umami Pro plan · missing: Data export, Revenue attribution | 67% | $20/mo how? ⓘ | $67.92 / year 22% cheaper | |
Simple Analytics Self-serve plan · missing: Analytics API, Data export, Revenue attribution | 50% | $20/mo how? ⓘ | $67.92 / year 22% cheaper |
Which Matomo alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- Pirsch Analytics — $6/mo (Standard plan) · covers 100%
- Best free plan
- Google Analytics — $0/mo (Google Analytics plan) · covers 67%
- Best open source or self-hosted
- Pirsch Analytics — $6/mo (Standard plan) · covers 100%
- Best paid drop-in
- Pirsch Analytics — $6/mo (Standard plan) · covers 100%
- Need pageview analytics, analytics API, data export or revenue attribution?
- Google Analytics — from $0/mo (Google Analytics plan)
- Need event tracking?
- PostHog — from $0/mo (Free plan)
- Need privacy-focused analytics?
- Umami — from $0/mo (Hobby plan)
What you give up
Capabilities Matomo has that the top alternatives lack.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from Google Analytics.
- Data export — Export raw analytics data for use in other tools.Missing from Umami.
- Privacy-focused analytics — Track visitors without using personally identifying data.Missing from Google Analytics, PostHog, Mixpanel.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from PostHog, Mixpanel, Umami.
Feature comparison
Matomo vs the top alternatives, on the 6 compared capabilities.
| Capability | Matomo | Google Analytics | PostHog | Mixpanel | Umami |
|---|---|---|---|---|---|
| Pageview analytics from On-Premise Community | ✓ | ✓ | ✓ | ✓ | ✓ |
| Event tracking from On-Premise Community | ✓ | ✗ | ✓ | ✓ | ✓ |
| Analytics API from On-Premise Community | ✓ | ✓ | ✓ | ✓ | ✓ |
| Data export from On-Premise Community | ✓ | ✓ | ✓ | ✓ | ✗ |
| Privacy-focused analytics from On-Premise Community | ✓ | ✗ | ✗ | ✗ | ✓ |
| Revenue attribution from On-Premise Business | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $25.66/mo Cloud | $0/mo Google Analytics | $0/mo Free | $0/mo Free | $0/mo Hobby |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Matomo covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Pageview analytics — from On-Premise Community
- ✓ Event tracking — from On-Premise Community
- ✓ Analytics API — from On-Premise Community
- ✓ Data export — from On-Premise Community
- ✓ Privacy-focused analytics — from On-Premise Community
- ✓ Revenue attribution — from On-Premise Business
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://matomo.org/pricing/ (official_pricing, checked 2026-09-07)
- https://matomo.org/pricing/#content (official_pricing, checked 2026-09-07)
Frequently asked
How much does Matomo cost?
Matomo's Cloud plan costs $25.66/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Matomo alternative?
Yes. Google Analytics has a free plan that covers 67% of the 6 capabilities we compared against Matomo.
What is the cheapest Matomo alternative?
In our scenario (single user, monthly billing), Google Analytics is the cheapest assessed alternative at $0/mo (Google Analytics plan).
What is the cheapest Matomo alternative with Privacy-focused analytics?
Umami covers Privacy-focused analytics and costs $0/mo (Hobby plan) in our scenario.
Does Matomo have a free plan?
Yes. Matomo's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.