Matomo is an alternative
to Umami
$25.66/mo (Cloud) vs Umami Pro at $20/mo — covering 38% of the 7 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
50,000 pageviews or events/month, 1 site, monthly billing · USD · prices as observed on official pricing pages.
Pro plan at $20/mo, the cheapest paid plan.
Cloud: 25.66 USD/monthly.
Umami costs $20/mo on the Pro plan at 50,000 pageviews or events/month, 1 site, monthly billing. Matomo costs $25.66/mo (Cloud plan), which is not cheaper than Umami Pro at $20/mo in this scenario.
Capability comparison
Matomo covers 38% of the 7 capabilities compared against Umami. ✓ native · ◐ via integration · ✗ not found.
| Capability | Matomo | Umami |
|---|---|---|
| Privacy-focused analytics | ↑ On-Premise Community | ✓ |
| Event tracking | ↑ On-Premise Community | ✓ |
| Pageview analytics | ↑ On-Premise Community | ✓ |
| Analytics API | ↑ On-Premise Community | ✓ |
| Data export | ↑ On-Premise Community | ✓ |
| Realtime visitor view | ✓ | ✓ |
| MCP server for AI agents | ✓ | ✓ |
What you give up
Capabilities Umami has that Matomo lacks.
- Privacy-focused analytics — Track visitors without using personally identifying data.Missing from Matomo.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from Matomo.
- Pageview analytics — Track how many times each page is viewed.Missing from Matomo.
- Analytics API — Pull analytics data programmatically via an API.Missing from Matomo.
- Data export — Export raw analytics data for use in other tools.Missing from Matomo.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Umami | Matomo |
|---|---|---|
| 10,000 pageviews or events/month | $20/moPro | $25.66/mocosts moreCloud |
| 50,000 pageviews or events/month | $20/moPro | $25.66/mocosts moreCloud |
| 250,000 pageviews or events/month | $20/moPro | $268.31/mocosts moreOn-Premise Team |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Cloud | $25.66/mo |
| On-Premise Community | Free |
| On-Premise Team | $268.31/mo (billed yearly) |
| On-Premise Business | $1410.39/mo (billed yearly) |
| On-Premise Enterprise | $3306.07/mo (billed yearly) |
| Hobby | Free |
| Pro | $20/mo |
| Business | $200/mo |
| Enterprise | Contact sales |
Frequently asked
What does Matomo lack compared with Umami?
Privacy-focused analytics, Event tracking, Pageview analytics, Analytics API, Data export — 5 of the 7 compared capabilities.
When were these prices checked?
Umami: 2026-10-28; Matomo: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://umami.is (feature_page, checked 2026-10-28)
- https://umami.is/pricing (official_pricing, checked 2026-10-26)
- Matomo data last verified 2026-10-28