Fathom Analytics is an alternative
to Google Analytics
$15/mo (Base) vs Google Analytics at — — covering 60% of the 5 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
plan at —, the cheapest paid plan.
Base: 15 USD/monthly.
We list 1 assessed alternative; Google Analytics's own price is not verified yet, so no cheaper-than claim is made.
Capability comparison
Fathom Analytics covers 60% of the 5 capabilities compared against Google Analytics. ✓ native · ◐ via integration · ✗ not found.
| Capability | Fathom Analytics | Google Analytics |
|---|---|---|
| Pageview analytics | ✓ | ✓ |
| Revenue attribution | ✗ | ✓ |
| Funnels | ✗ | ✓ |
| Data export | ✓ | ✓ |
| Analytics API | ✓ | ✓ |
What you give up
Capabilities Google Analytics has that Fathom Analytics lacks.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from Fathom Analytics.
- Funnels — See where visitors drop off across a multi-step process.Missing from Fathom Analytics.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Base | $15/mo |
| Google Analytics | Free |
Frequently asked
What does Fathom Analytics lack compared with Google Analytics?
Revenue attribution, Funnels — 2 of the 5 compared capabilities.
When were these prices checked?
Google Analytics: 2026-09-07; Fathom Analytics: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://marketingplatform.google.com/about/analytics/ (official_pricing, checked 2026-09-07)
- https://marketingplatform.google.com/about/analytics/features/ (feature_page, checked 2026-09-07)
- Fathom Analytics data last verified 2026-09-07