Umami is an alternative
to Google Analytics
$0/mo (Hobby) vs Google Analytics at — — covering 43% of the 7 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
50,000 pageviews or events/month, 1 site, monthly billing · USD · prices as observed on official pricing pages.
plan at —, the cheapest paid plan.
Hobby: 0 USD/monthly.
We list 1 assessed alternative; Google Analytics's own price is not verified yet, so no cheaper-than claim is made.
Capability comparison
Umami covers 43% of the 7 capabilities compared against Google Analytics. ✓ native · ◐ via integration · ✗ not found.
| Capability | Umami | Google Analytics |
|---|---|---|
| Pageview analytics | ✓ | ✓ |
| Revenue attribution | ✗ | ✓ |
| Funnels | ✗ | ✓ |
| Data export | ✓ | ✓ |
| Analytics API | ↑ Pro | ✓ |
| Realtime visitor view | ✓ | ✓ |
| Traffic alerts | ✗ | ✓ |
What you give up
Capabilities Google Analytics has that Umami lacks.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from Umami.
- Funnels — See where visitors drop off across a multi-step process.Missing from Umami.
- Analytics API — Pull analytics data programmatically via an API.Missing from Umami.
- Traffic alerts — Get notified (email, Slack, Telegram…) when traffic spikes or drops, or a metric crosses a threshold.Missing from Umami.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Google Analytics | Umami |
|---|---|---|
| 10,000 pageviews or events/month | — | $0/moHobby |
| 50,000 pageviews or events/month | — | $0/moHobby |
| 250,000 pageviews or events/month | — | $20/moPro |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Hobby | Free |
| Pro | $20/mo |
| Business | $200/mo |
| Enterprise | Contact sales |
| Google Analytics | Free |
Frequently asked
What does Umami lack compared with Google Analytics?
Revenue attribution, Funnels, Analytics API, Traffic alerts — 4 of the 7 compared capabilities.
When were these prices checked?
Google Analytics: 2026-10-28; Umami: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://support.google.com/analytics/answer/9443595?hl=en (feature_page, checked 2026-10-28)
- https://marketingplatform.google.com/about/analytics/ (official_pricing, checked 2026-10-26)
- https://marketingplatform.google.com/about/analytics/features/ (feature_page, checked 2026-10-26)
- Umami data last verified 2026-10-28