Fathom Analytics is an alternative
to Mixpanel
$15/mo (Base) vs Mixpanel at — — covering 57% of the 7 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
50,000 pageviews or events/month, 1 site, monthly billing · USD · prices as observed on official pricing pages.
plan at —, the cheapest paid plan.
Base: 15 USD/monthly.
We list 1 assessed alternative; Mixpanel's own price is not verified yet, so no cheaper-than claim is made.
Capability comparison
Fathom Analytics covers 57% of the 7 capabilities compared against Mixpanel. ✓ native · ◐ via integration · ✗ not found.
| Capability | Fathom Analytics | Mixpanel |
|---|---|---|
| Pageview analytics | ✓ | ✓ |
| Event tracking | ✓ | ✓ |
| Analytics API | ✓ | ✓ |
| Data export | ✓ | ✓ |
| Funnels | ✗ | ✓ |
| Traffic alerts | ✗ | ✓ |
| MCP server for AI agents | ✗ | ✓ |
What you give up
Capabilities Mixpanel has that Fathom Analytics lacks.
- Funnels — See where visitors drop off across a multi-step process.Missing from Fathom Analytics.
- Traffic alerts — Get notified (email, Slack, Telegram…) when traffic spikes or drops, or a metric crosses a threshold.Missing from Fathom Analytics.
- MCP server for AI agents — Official MCP server so AI assistants (Claude, Cursor, ChatGPT…) can query your analytics.Missing from Fathom Analytics.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Mixpanel | Fathom Analytics |
|---|---|---|
| 10,000 pageviews or events/month | — | $15/moBase |
| 50,000 pageviews or events/month | — | $15/moBase |
| 250,000 pageviews or events/month | — | $45/moBase · 500k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Base | $15/mo |
| Base · 200k | $25/mo |
| Base · 500k | $45/mo |
| Free | Free |
| Growth | Contact sales |
| Enterprise | Contact sales |
Frequently asked
What does Fathom Analytics lack compared with Mixpanel?
Funnels, Traffic alerts, MCP server for AI agents — 3 of the 7 compared capabilities.
When were these prices checked?
Mixpanel: 2026-10-26; Fathom Analytics: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://mixpanel.com/pricing (official_pricing, checked 2026-10-26)
- https://mixpanel.com/pricing/#pricing-calculator (official_pricing, checked 2026-10-26)
- Fathom Analytics data last verified 2026-10-28