Umami is cheaper, but covers only 1 of 5 compared capabilities
$0/mo (Hobby) vs Matomo Cloud at $25.66/mo — covering 20% of the 5 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
50,000 pageviews or events/month, 1 site, monthly billing · USD · prices as observed on official pricing pages.
Cloud plan at $25.66/mo, the cheapest paid plan.
Hobby: 0 USD/monthly.
Matomo costs $25.66/mo on the Cloud plan at 50,000 pageviews or events/month, 1 site, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 5 compared capabilities.
Capability comparison
Umami covers 20% of the 5 capabilities compared against Matomo. ✓ native · ◐ via integration · ✗ not found.
| Capability | Umami | Matomo |
|---|---|---|
| Funnels | ✗ | ✓ |
| Realtime visitor view | ✓ | ✓ |
| Traffic alerts | ✗ | ✓ |
| MCP server for AI agents | ↑ Pro | ✓ |
| Unlimited websites | ↑ Business | ✓ |
What you give up
Capabilities Matomo has that Umami lacks.
- Funnels — See where visitors drop off across a multi-step process.Missing from Umami.
- Traffic alerts — Get notified (email, Slack, Telegram…) when traffic spikes or drops, or a metric crosses a threshold.Missing from Umami.
- MCP server for AI agents — Official MCP server so AI assistants (Claude, Cursor, ChatGPT…) can query your analytics.Missing from Umami.
- Unlimited websites — Track any number of websites (e.g. client sites) on one plan; a fixed site cap counts as partial.Missing from Umami.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Matomo | Umami |
|---|---|---|
| 10,000 pageviews or events/month | $25.66/moCloud | $0/mocheaperHobby |
| 50,000 pageviews or events/month | $25.66/moCloud | $0/mocheaperHobby |
| 250,000 pageviews or events/month | $268.31/moOn-Premise Team | $20/mocheaperPro |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Hobby | Free |
| Pro | $20/mo |
| Business | $200/mo |
| Enterprise | Contact sales |
| Cloud | $25.66/mo |
| On-Premise Community | Free |
| On-Premise Team | $268.31/mo (billed yearly) |
| On-Premise Business | $1410.39/mo (billed yearly) |
| On-Premise Enterprise | $3306.07/mo (billed yearly) |
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Frequently asked
How much cheaper is Umami than Matomo?
100% cheaper in our scenario (50,000 pageviews or events/month, 1 site, monthly billing): $0/mo on Hobby vs $25.66/mo on Cloud. That is $307.92 a year. But it covers only 1 of 5 compared capabilities, so it isn't a like-for-like replacement.
What does Umami lack compared with Matomo?
Funnels, Traffic alerts, MCP server for AI agents, Unlimited websites — 4 of the 5 compared capabilities.
When were these prices checked?
Matomo: 2026-10-28; Umami: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://matomo.org (feature_page, checked 2026-10-28)
- https://matomo.org/features/ (feature_page, checked 2026-10-28)
- https://matomo.org/pricing/ (official_pricing, checked 2026-10-26)
- https://matomo.org/pricing/#content (official_pricing, checked 2026-10-26)
- Umami data last verified 2026-10-28