Semrush alternatives
SEO · www.semrush.com
Semrush is an SEO and AI search visibility platform offering keyword research, competitor analysis, rank tracking, site audits, content optimization, and AI brand visibility monitoring.
Switching to SEO PowerSuite saves $1668 / year and covers 80% of the compared capabilities.
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Way less money.
Top Semrush alternatives
We compared 13 products and found 13 cheaper options (6 of them cover at least half the compared features) · vs Semrush SEO at $139/mo · scenario: single user, monthly billing, USD.
Semrush’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Semrush costs $139/mo on the SEO plan at single user, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 5 of them cover at least 75% of the 5 compared capabilities. The cheapest option that covers everything we compared is SE Ranking at $129/mo (Core plan), 7% less. Semrush's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Screaming Frog SEO Spider Paid Version (licence) plan · missing: Keyword research, Rank tracking, Competitor analysis technical seo — adjacent | 40% | $16.58/mo how? ⓘ | $1469 / year 88% cheaper | |
Sitebulb Lite plan · missing: Keyword research, Rank tracking, Backlink analysis, Competitor analysis | 20% | $18/mo how? ⓘ | $1452 / year 87% cheaper | |
TOP PICK Mangools Basic plan · missing: Site audit | 80% | $18.85/mo how? ⓘ | $1441.80 / year 86% cheaper | |
EngineeringScore Starter plan · missing: Keyword research, Rank tracking, Backlink analysis, Competitor analysis | 20% | $19/mo how? ⓘ | $1440 / year 86% cheaper | |
Ahrefs Starter plan · missing: Competitor analysis | 80% | $29/mo how? ⓘ | $1320 / year 79% cheaper | |
SEO PowerSuite Professional plan | 100% | $29.08/mo how? ⓘ | $1319 / year 79% cheaper | |
LowFruits Standard plan · missing: Keyword research, Site audit, Backlink analysis keyword research — adjacent | 40% | $29.90/mo how? ⓘ | $1309.20 / year 78% cheaper | |
Surfer Discovery plan · missing: Backlink analysis content optimization — adjacent | 80% | $49/mo how? ⓘ | $1080 / year 65% cheaper | |
Frase Starter plan · missing: Keyword research, Rank tracking, Competitor analysis content optimization — adjacent | 40% | $49/mo how? ⓘ | $1080 / year 65% cheaper | |
Seobility Premium plan | 100% | $67.02/mo how? ⓘ | $863.76 / year 52% cheaper | |
Writesonic Starter plan · missing: Keyword research, Rank tracking, Backlink analysis, Competitor analysis ai search visibility — adjacent | 20% | $79/mo how? ⓘ | $720 / year 43% cheaper | |
Sitechecker Basic plan · missing: Keyword research, Backlink analysis, Competitor analysis | 40% | $99/mo how? ⓘ | $480 / year 29% cheaper | |
SE Ranking Core plan | 100% | $129/mo how? ⓘ | $120 / year 7% cheaper |
Which Semrush alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- SE Ranking — $129/mo (Core plan) · covers 100%
- Best free plan
- SEO PowerSuite — $0/mo (Free Forever plan) · covers 80%
- Best open source or self-hosted
- Screaming Frog SEO Spider — $0/mo (Free Version plan) · covers 20%
- Best paid drop-in
- SE Ranking — $129/mo (Core plan) · covers 100%
- Need keyword research?
- Seobility — from $0/mo (Basic (Free) plan)
- Need rank tracking, site audit, backlink analysis or competitor analysis?
- SEO PowerSuite — from $0/mo (Free Forever plan)
What you give up
Capabilities Semrush has that the top alternatives lack.
- Keyword research — Research keywords and their search volume.Missing from SEO PowerSuite, Screaming Frog SEO Spider, Sitebulb.
- Rank tracking — Track keyword rankings over time.Missing from Screaming Frog SEO Spider, Sitebulb.
- Backlink analysis — Analyze the backlinks pointing to a site.Missing from Seobility, Screaming Frog SEO Spider, Sitebulb.
- Competitor analysis — Compare your site's SEO performance against competitors.Missing from Seobility, Screaming Frog SEO Spider, Sitebulb.
Feature comparison
Semrush vs the top alternatives, on the 5 compared capabilities.
| Capability | Semrush | SEO PowerSuite | Seobility | Screaming Frog SEO Spider | Sitebulb |
|---|---|---|---|---|---|
| Keyword research from SEO | ✓ | ✗ | ✓ | ✗ | ✗ |
| Rank tracking from SEO | ✓ | ✓ | ✓ | ✗ | ✗ |
| Site audit from SEO | ✓ | ✓ | ✓ | ✓ | ✓ |
| Backlink analysis | ✓ | ✓ | ✗ | ✗ | ✗ |
| Competitor analysis from SEO | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $139/mo SEO | $0/mo Free Forever | $0/mo Basic (Free) | $0/mo Free Version | $18/mo Lite |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Semrush covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Keyword research — from SEO
- ✓ Rank tracking — from SEO
- ✓ Site audit — from SEO
- ✓ Backlink analysis
- ✓ Competitor analysis — from SEO
- ↑ API access — only from Advanced SEO + AI Search, not compared
- ↑ Content optimization — only from Pro+ SEO + AI Search, not compared
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://www.semrush.com/prices/ (official_pricing, checked 2026-10-26)
- https://www.semrush.com/pricing/ (official_pricing, checked 2026-10-26)
Frequently asked
How much does Semrush cost?
Semrush's SEO plan costs $139/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Semrush alternative?
Yes. SEO PowerSuite has a free plan that covers 80% of the 5 capabilities we compared against Semrush.
What is the cheapest Semrush alternative?
In our scenario (single user, monthly billing), SEO PowerSuite is the cheapest assessed alternative at $0/mo (Free Forever plan).
What is the cheapest Semrush alternative with Keyword research?
Seobility covers Keyword research and costs $0/mo (Basic (Free) plan) in our scenario.
Does Semrush have a free plan?
Yes. Semrush's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-10-26 and 2026-10-29, on the vendors' official pricing pages.