Frase
SEO · www.frase.io
Frase is a content platform that researches, writes, optimizes, publishes, and monitors content for Google search rankings and AI-search citations.
Switching to Ahrefs, which covers 45% of the compared capabilities.
Find my alternative
Way less money.
Top Frase alternatives
We compared 9 products and found 6 cheaper alternatives · vs Frase Starter at $49/mo · scenario: single user, monthly billing, USD.
Frase costs $49/mo on the Starter plan at single user, monthly billing. We found 6 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 11 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Screaming Frog SEO Spider Paid Version (licence) plan · missing: Content optimization, AI search visibility, White-label reporting, API access, Brand voice, Multilingual output, API access, Writing workflows, SSO / SAML technical seo — adjacent | 18% | $16.58/mo how? ⓘ | $389.00 / year 66% cheaper | |
Mangools Basic plan · missing: Site audit, Brand voice, Multilingual output, API access, Writing workflows, SSO / SAML seo suite — adjacent | 45% | $18.85/mo how? ⓘ | $361.80 / year 62% cheaper | |
Ahrefs Starter plan · missing: White-label reporting, Brand voice, Multilingual output, API access, Writing workflows, SSO / SAML seo suite — adjacent | 45% | $29/mo how? ⓘ | $240 / year 41% cheaper | |
LowFruits Standard plan · missing: Site audit, Content optimization, AI search visibility, Backlink analysis, White-label reporting, API access, Brand voice, Multilingual output, API access, Writing workflows, SSO / SAML keyword research — adjacent | 0% | $29.90/mo how? ⓘ | $229.20 / year 39% cheaper |
Which Frase alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best open source or self-hosted
- Screaming Frog SEO Spider — $0/mo (Free Version plan) · covers 18%
- Need site audit, content optimization, AI search visibility, backlink analysis or API access?
- Ahrefs — from $0/mo (Ahrefs Free plan)
- Need white-label reporting?
- SEO PowerSuite — from $0/mo (Free plan)
What you give up
Capabilities Frase has that the top alternatives lack.
- Content optimization — Get suggestions to improve a page's content for search rankings.Missing from Semrush, Screaming Frog SEO Spider.
- AI search visibility — Track how a site appears in AI-generated search answers.Missing from SEO PowerSuite, Semrush, Screaming Frog SEO Spider.
- White-label reporting — Generate SEO reports branded with your own logo.Missing from Ahrefs, Semrush, Screaming Frog SEO Spider.
- API access — Pull SEO data programmatically via an API.Missing from SEO PowerSuite, Screaming Frog SEO Spider.
- Brand voice — Train the AI to write in your brand's specific voice.Missing from Ahrefs, SEO PowerSuite, Semrush, Screaming Frog SEO Spider.
- Multilingual output — Generate written content in multiple languages.Missing from Ahrefs, SEO PowerSuite, Semrush, Screaming Frog SEO Spider.
- API access — Generate text programmatically via an API.Missing from Ahrefs, SEO PowerSuite, Semrush, Screaming Frog SEO Spider.
- Writing workflows — Automate multi-step writing workflows.Missing from Ahrefs, SEO PowerSuite, Semrush, Screaming Frog SEO Spider.
- SSO / SAML — Sign in through your company's SSO/SAML identity provider.Missing from Ahrefs, SEO PowerSuite, Semrush, Screaming Frog SEO Spider.
Feature comparison
Frase vs the top alternatives, on the 11 compared capabilities.
| Capability | Frase | Ahrefs | SEO PowerSuite | Semrush | Screaming Frog SEO Spider |
|---|---|---|---|---|---|
| Site audit from Starter | ✓ | ✓ | ✓ | ✓ | ✓ |
| Content optimization from Starter | ✓ | ✓ | ✓ | ✗ | ✗ |
| AI search visibility from Starter | ✓ | ✓ | ✗ | ✗ | ✗ |
| Backlink analysis | ✓ | ✓ | ✓ | ✓ | ✓ |
| White-label reporting from Enterprise | ✓ | ✗ | ✓ | ✗ | ✗ |
| API access from Starter | ✓ | ✓ | ✗ | ✓ | ✗ |
| Brand voice from Starter | ✓ | ✗ | ✗ | ✗ | ✗ |
| Multilingual output | ✓ | ✗ | ✗ | ✗ | ✗ |
| API access from Starter | ✓ | ✗ | ✗ | ✗ | ✗ |
| Writing workflows from Starter | ✓ | ✗ | ✗ | ✗ | ✗ |
| SSO / SAML from Enterprise | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $49/mo Starter | $0/mo Ahrefs Free | $0/mo Free | $0/mo Free | $0/mo Free Version |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Frase covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Site audit — from Starter
- ✓ Content optimization — from Starter
- ✓ AI search visibility — from Starter
- ✓ Backlink analysis
- ✓ White-label reporting — from Enterprise
- ✓ API access — from Starter
- ✓ Brand voice — from Starter
- ✓ Multilingual output
- ✓ API access — from Starter
- ✓ Writing workflows — from Starter
- ✓ SSO / SAML — from Enterprise
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.frase.io/pricing/ (official_pricing, checked 2026-08-31)
- https://www.frase.io/pricing/#main-content (official_pricing, checked 2026-08-31)
Frequently asked
How much does Frase cost?
Frase's Starter plan costs $49/mo in our scenario (single user, monthly billing).
Is there a free Frase alternative?
We have not verified a free plan that fits this scenario among the assessed alternatives.
What is the cheapest Frase alternative?
In our scenario (single user, monthly billing), Ahrefs is the cheapest assessed alternative at $0/mo (Ahrefs Free plan).
Does Frase have a free plan?
No. Frase has no free plan on its official pricing page.
When were these prices checked?
Between 2026-08-26 and 2026-09-12, on the vendors' official pricing pages.