SE Ranking alternatives
SEO · seranking.com
SE Ranking is an all-in-one SEO and GEO (generative engine optimization) platform offering rank tracking, keyword and competitor research, backlink analysis, website audits, content marketing tools, local marketing, AI search visibility tracking, and an SEO data API.
Switching to SEO PowerSuite, which covers 70% of the compared capabilities.
Find my alternative
Way less money.
Top SE Ranking alternatives
We compared 13 products and found 13 cheaper options (5 of them cover at least half the compared features) · vs SE Ranking Core at $129/mo · scenario: single user, monthly billing, USD.
SE Ranking costs $129/mo on the Core plan at single user, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 2 of them cover at least 75% of the 10 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Screaming Frog SEO Spider Paid Version (licence) plan · missing: Rank tracking, Keyword research, Competitor analysis, White-label reporting, Local SEO, AI search visibility, Content optimization, API access technical seo — adjacent | 20% | $16.58/mo how? ⓘ | $1349 / year 87% cheaper | |
Sitebulb Lite plan · missing: Rank tracking, Keyword research, Backlink analysis, Competitor analysis, White-label reporting, Local SEO, AI search visibility, Content optimization, API access | 10% | $18/mo how? ⓘ | $1332 / year 86% cheaper | |
TOP PICK Mangools Basic plan · missing: Site audit | 90% | $18.85/mo how? ⓘ | $1321.80 / year 85% cheaper | |
EngineeringScore Starter plan · missing: Rank tracking, Keyword research, Backlink analysis, Competitor analysis, White-label reporting, Local SEO, AI search visibility, Content optimization, API access | 10% | $19/mo how? ⓘ | $1320 / year 85% cheaper | |
Ahrefs Starter plan · missing: Competitor analysis, White-label reporting, Local SEO, AI search visibility, Content optimization, API access | 40% | $29/mo how? ⓘ | $1200 / year 78% cheaper | |
SEO PowerSuite Professional plan · missing: White-label reporting, API access | 80% | $29.08/mo how? ⓘ | $1199 / year 77% cheaper | |
LowFruits Standard plan · missing: Keyword research, Backlink analysis, Site audit, White-label reporting, Local SEO, AI search visibility, Content optimization, API access keyword research — adjacent | 20% | $29.90/mo how? ⓘ | $1189.20 / year 77% cheaper | |
Frase Starter plan · missing: Rank tracking, Keyword research, Competitor analysis, White-label reporting, Local SEO content optimization — adjacent | 50% | $49/mo how? ⓘ | $960 / year 62% cheaper | |
Surfer Discovery plan · missing: Backlink analysis, White-label reporting, Local SEO, AI search visibility, API access content optimization — adjacent | 50% | $49/mo how? ⓘ | $960 / year 62% cheaper | |
Seobility Premium plan · missing: AI search visibility, API access | 80% | $67.02/mo how? ⓘ | $743.76 / year 48% cheaper | |
Writesonic Starter plan · missing: Rank tracking, Keyword research, Backlink analysis, Competitor analysis, White-label reporting, Local SEO, API access ai search visibility — adjacent | 30% | $79/mo how? ⓘ | $600 / year 39% cheaper | |
Sitechecker Basic plan · missing: Keyword research, Backlink analysis, Competitor analysis, White-label reporting, Local SEO, Content optimization, API access | 30% | $99/mo how? ⓘ | $360 / year 23% cheaper |
Which SE Ranking alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- SEO PowerSuite — $0/mo (Free Forever plan) · covers 70%
- Best open source or self-hosted
- Screaming Frog SEO Spider — $0/mo (Free Version plan) · covers 10%
- Best paid drop-in
- Mangools — $18.85/mo (Basic plan) · covers 90%
- Need rank tracking, backlink analysis, site audit, competitor analysis, local SEO, AI search visibility or content optimization?
- SEO PowerSuite — from $0/mo (Free Forever plan)
- Need keyword research, white-label reporting or API access?
- Mangools — from $18.85/mo (Basic plan)
What you give up
Capabilities SE Ranking has that the top alternatives lack.
- Rank tracking — Track keyword rankings over time.Missing from Screaming Frog SEO Spider, Semrush, Ahrefs.
- Keyword research — Research keywords and their search volume.Missing from SEO PowerSuite, Screaming Frog SEO Spider, Semrush, Ahrefs.
- Backlink analysis — Analyze the backlinks pointing to a site.Missing from Screaming Frog SEO Spider, Ahrefs.
- Site audit — Scan a site for technical SEO issues.Missing from Semrush, Ahrefs.
- Competitor analysis — Compare your site's SEO performance against competitors.Missing from Screaming Frog SEO Spider, Semrush, Ahrefs.
- White-label reporting — Generate SEO reports branded with your own logo.Missing from SEO PowerSuite, Screaming Frog SEO Spider, Semrush, Ahrefs.
- Local SEO — Track and optimize rankings for local search results.Missing from Screaming Frog SEO Spider, Semrush, Ahrefs.
- AI search visibility — Track how a site appears in AI-generated search answers.Missing from Screaming Frog SEO Spider, Semrush, Ahrefs.
- Content optimization — Get suggestions to improve a page's content for search rankings.Missing from Screaming Frog SEO Spider, Semrush, Ahrefs.
- API access — Pull SEO data programmatically via an API.Missing from SEO PowerSuite, Screaming Frog SEO Spider, Semrush, Ahrefs.
Feature comparison
SE Ranking vs the top alternatives, on the 10 compared capabilities.
| Capability | SE Ranking | SEO PowerSuite | Screaming Frog SEO Spider | Semrush | Ahrefs |
|---|---|---|---|---|---|
| Rank tracking | ✓ | ✓ | ✗ | ✗ | ✗ |
| Keyword research | ✓ | ✗ | ✗ | ✗ | ✗ |
| Backlink analysis | ✓ | ✓ | ✗ | ✓ | ✗ |
| Site audit | ✓ | ✓ | ✓ | ✗ | ✗ |
| Competitor analysis | ✓ | ✓ | ✗ | ✗ | ✗ |
| White-label reporting | ✓ | ✗ | ✗ | ✗ | ✗ |
| Local SEO | ✓ | ✓ | ✗ | ✗ | ✗ |
| AI search visibility | ✓ | ✓ | ✗ | ✗ | ✗ |
| Content optimization | ✓ | ✓ | ✗ | ✗ | ✗ |
| API access | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $129/mo Core | $0/mo Free Forever | $0/mo Free Version | $0/mo Free | $0/mo Ahrefs Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What SE Ranking covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Rank tracking
- ✓ Keyword research
- ✓ Backlink analysis
- ✓ Site audit
- ✓ Competitor analysis
- ✓ White-label reporting
- ✓ Local SEO
- ✓ AI search visibility
- ✓ Content optimization
- ✓ API access
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://seranking.com/subscription.html (official_pricing, checked 2026-10-26)
Frequently asked
How much does SE Ranking cost?
SE Ranking's Core plan costs $129/mo in our scenario (single user, monthly billing).
Is there a free SE Ranking alternative?
Yes. SEO PowerSuite has a free plan that covers 70% of the 10 capabilities we compared against SE Ranking.
What is the cheapest SE Ranking alternative?
In our scenario (single user, monthly billing), SEO PowerSuite is the cheapest assessed alternative at $0/mo (Free Forever plan).
What is the cheapest SE Ranking alternative with Keyword research?
Mangools covers Keyword research and costs $18.85/mo (Basic plan) in our scenario.
Does SE Ranking have a free plan?
No. SE Ranking has no free plan on its official pricing page.
When were these prices checked?
Between 2026-10-26 and 2026-10-29, on the vendors' official pricing pages.