Frase is cheaper, but covers only 2 of 5 compared capabilities
$49/mo (Starter) vs Semrush SEO at $139/mo — covering 40% of the 5 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
SEO plan at $139/mo, the cheapest paid plan.
Starter: 49 USD/monthly.
Semrush costs $139/mo on the SEO plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 5 compared capabilities.
Capability comparison
Frase covers 40% of the 5 capabilities compared against Semrush. ✓ native · ◐ via integration · ✗ not found.
| Capability | Frase | Semrush |
|---|---|---|
| Keyword research | ✗ | ✓ |
| Rank tracking | ✗ | ✓ |
| Site audit | ✓ | ✓ |
| Backlink analysis | ✓ | ✓ |
| Competitor analysis | ✗ | ✓ |
What you give up
Capabilities Semrush has that Frase lacks.
- Keyword research — Research keywords and their search volume.Missing from Frase.
- Rank tracking — Track keyword rankings over time.Missing from Frase.
- Competitor analysis — Compare your site's SEO performance against competitors.Missing from Frase.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Starter | $49/mo |
| Professional | $129/mo |
| Scale | $299/mo |
| Enterprise | Contact sales |
| Free | Free |
| SEO | $139/mo |
| Starter SEO + AI Search | $199/mo |
| Pro+ SEO + AI Search | $299/mo |
| Advanced SEO + AI Search | $549/mo |
| Enterprise | Contact sales |
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Frequently asked
How much cheaper is Frase than Semrush?
65% cheaper in our scenario (single user, monthly billing): $49/mo on Starter vs $139/mo on SEO. That is $1080 a year. But it covers only 2 of 5 compared capabilities, so it isn't a like-for-like replacement.
What does Frase lack compared with Semrush?
Keyword research, Rank tracking, Competitor analysis — 3 of the 5 compared capabilities.
When were these prices checked?
Semrush: 2026-10-26; Frase: 2026-10-26 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.semrush.com/prices/ (official_pricing, checked 2026-10-26)
- https://www.semrush.com/pricing/ (official_pricing, checked 2026-10-26)
- Frase data last verified 2026-10-26