Verified comparison

Surfer is 65% cheaper
than Semrush

$49/mo (Discovery) vs Semrush SEO at $139/mo — covering 83% of the 6 compared capabilities.

Save $1080 / yearVisit Surfer

Same job. Way less money.

Comparison scenario

Every cheaper-than claim is tied to a defined scenario — never a bare list price.

Scenario

single user, monthly billing · USD · prices as observed on official pricing pages.

Semrush basis

SEO plan at $139/mo, the cheapest paid plan.

Surfer basis

Discovery: 588 USD/yearly.

The short version

Semrush costs $139/mo on the SEO plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 1 of them covers at least 75% of the 6 compared capabilities.

Capability comparison

Surfer covers 83% of the 6 capabilities compared against Semrush. ✓ native · ◐ via integration · ✗ not found.

CapabilitySurferSemrush
Keyword research
Rank tracking
Site audit
Backlink analysis
Competitor analysis
API access

What you give up

Capabilities Semrush has that Surfer lacks.

  • Backlink analysisAnalyze the backlinks pointing to a site.
    Missing from Surfer.

Plans & pricing, side by side

Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.

Surfer
Discovery$49/mo (billed yearly)
Standard$99/mo (billed yearly)
Pro$182/mo (billed yearly)
Peace of Mind$299/mo (billed yearly)
Enterprise$999/mo
AI Search Analytics (standalone)$158/mo (billed yearly)
Semrush
FreeFree
SEO$139/mo
Starter SEO + AI Search$199/mo
Pro+ SEO + AI Search$299/mo
Advanced SEO + AI Search$549/mo
EnterpriseContact sales

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Frequently asked

How much cheaper is Surfer than Semrush?

65% cheaper in our scenario (single user, monthly billing): $49/mo on Discovery vs $139/mo on SEO. That is $1080 a year.

What does Surfer lack compared with Semrush?

Backlink analysis — 1 of the 6 compared capabilities.

When were these prices checked?

Semrush: 2026-08-31; Surfer: 2026-08-31 — on the official pricing pages.

Sources & freshness

All Semrush alternatives