Verified comparison

Surfer is an alternative
to Frase

$49/mo (Discovery) vs Frase Starter at $49/mo — covering 33% of the 5 compared capabilities.

Not cheaper than Frase in this scenarioVisit Surfer ↗

Same job. Compare the fees.

Comparison scenario

Every cheaper-than claim is tied to a defined scenario — never a bare list price.

Scenario

single user, monthly billing · USD · prices as observed on official pricing pages.

Frase basis

Starter plan at $49/mo, the cheapest paid plan.

Surfer basis

Discovery: 588 USD/yearly.

The short version

Frase costs $49/mo on the Starter plan at single user, monthly billing. Surfer costs $49/mo (Discovery plan), which is not cheaper than Frase Starter at $49/mo in this scenario.

Capability comparison

Surfer covers 33% of the 5 capabilities compared against Frase. ✓ native · ◐ via integration · ✗ not found.

CapabilitySurferFrase
Site audit✓✓
Content optimization✓✓
AI search visibility↑ Standard✓
Backlink analysis✗✓
API access↑ Peace of Mind✓

What you give up

Capabilities Frase has that Surfer lacks.

  • AI search visibility — Track how a site appears in AI-generated search answers.
    Missing from Surfer.
  • Backlink analysis — Analyze the backlinks pointing to a site.
    Missing from Surfer.
  • API access — Pull SEO data programmatically via an API.
    Missing from Surfer.

Plans & pricing, side by side

Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.

Surfer
Discovery$49/mo (billed yearly)
Standard$99/mo (billed yearly)
Pro$182/mo (billed yearly)
Peace of Mind$299/mo (billed yearly)
Enterprise$999/mo
AI Search Analytics (standalone)$158/mo (billed yearly)
Frase
Starter$49/mo
Professional$129/mo
Scale$299/mo
EnterpriseContact sales

Frequently asked

What does Surfer lack compared with Frase?

AI search visibility, Backlink analysis, White-label reporting, API access — 4 of the 5 compared capabilities.

When were these prices checked?

Frase: 2026-10-26; Surfer: 2026-10-27 — on the official pricing pages.

Who switched

Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.

Sources & freshness

All Frase alternatives