Matomo is an alternative
to Fathom Analytics
$25.66/mo (Cloud) vs Fathom Analytics Base at $15/mo — covering 14% of the 7 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
50,000 pageviews or events/month, 1 site, monthly billing · USD · prices as observed on official pricing pages.
Base plan at $15/mo, the cheapest paid plan.
Cloud: 25.66 USD/monthly.
Fathom Analytics costs $15/mo on the Base plan at 50,000 pageviews or events/month, 1 site, monthly billing. Matomo costs $25.66/mo (Cloud plan), which is not cheaper than Fathom Analytics Base at $15/mo in this scenario.
Capability comparison
Matomo covers 14% of the 7 capabilities compared against Fathom Analytics. ✓ native · ◐ via integration · ✗ not found.
| Capability | Matomo | Fathom Analytics |
|---|---|---|
| Pageview analytics | ↑ On-Premise Community | ✓ |
| Event tracking | ↑ On-Premise Community | ✓ |
| Privacy-focused analytics | ↑ On-Premise Community | ✓ |
| Cookie-free analytics | ✗ | ✓ |
| Data export | ↑ On-Premise Community | ✓ |
| Analytics API | ↑ On-Premise Community | ✓ |
| Realtime visitor view | ✓ | ✓ |
What you give up
Capabilities Fathom Analytics has that Matomo lacks.
- Pageview analytics — Track how many times each page is viewed.Missing from Matomo.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from Matomo.
- Privacy-focused analytics — Track visitors without using personally identifying data.Missing from Matomo.
- Cookie-free analytics — Track visitors without setting cookies.Missing from Matomo.
- Data export — Export raw analytics data for use in other tools.Missing from Matomo.
- Analytics API — Pull analytics data programmatically via an API.Missing from Matomo.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Fathom Analytics | Matomo |
|---|---|---|
| 10,000 pageviews or events/month | $15/moBase | $25.66/mocosts moreCloud |
| 50,000 pageviews or events/month | $15/moBase | $25.66/mocosts moreCloud |
| 250,000 pageviews or events/month | $45/moBase · 500k | $268.31/mocosts moreOn-Premise Team |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Cloud | $25.66/mo |
| On-Premise Community | Free |
| On-Premise Team | $268.31/mo (billed yearly) |
| On-Premise Business | $1410.39/mo (billed yearly) |
| On-Premise Enterprise | $3306.07/mo (billed yearly) |
| Base | $15/mo |
| Base · 200k | $25/mo |
| Base · 500k | $45/mo |
Frequently asked
What does Matomo lack compared with Fathom Analytics?
Pageview analytics, Event tracking, Privacy-focused analytics, Cookie-free analytics, Data export, Analytics API — 6 of the 7 compared capabilities.
When were these prices checked?
Fathom Analytics: 2026-10-28; Matomo: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://usefathom.com/pricing (official_pricing, checked 2026-10-28)
- https://usefathom.com (feature_page, checked 2026-10-28)
- https://usefathom.com/docs/account/faq (official_billing_docs, checked 2026-10-26)
- Matomo data last verified 2026-10-28