HubSpot Marketing Hub is an alternative
to Pipedrive
$100/mo (Marketing Hub Starter) vs Pipedrive Lite at $70/mo for 5 seats ($14/seat) — covering 45% of the 6 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
Lite plan at $70/mo ($14/seat × 5 seats), the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
Pipedrive costs $70/mo on the Lite plan at 5 seats, monthly billing. HubSpot Marketing Hub costs $100/mo (Marketing Hub Starter plan), which is not cheaper than Pipedrive Lite at $70/mo in this scenario.
Capability comparison
HubSpot Marketing Hub covers 45% of the 6 capabilities compared against Pipedrive. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Pipedrive |
|---|---|---|
| Sales pipeline management | ✗ | ✓ |
| Lead management | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| AI sales assistant | ✓ | ✓ |
| Mobile CRM app | ✗ | ✓ |
What you give up
Capabilities Pipedrive has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Pipedrive | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | $42/moLite | $60/mocosts moreMarketing Hub Starter |
| 10 seats | $140/moLite | $200/mocosts moreMarketing Hub Starter |
| 25 seats | $350/moLite | $500/mocosts moreMarketing Hub Starter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Lite | $14/seat/mo (billed yearly) |
| Growth | $24/seat/mo (billed yearly) |
| Premium | $49/seat/mo (billed yearly) |
| Ultimate | $69/seat/mo (billed yearly) |
Frequently asked
What does HubSpot Marketing Hub lack compared with Pipedrive?
Sales pipeline management, Custom fields, Email sync & tracking, Sales automation & sequences, Mobile CRM app, Permissions & security controls — 6 of the 6 compared capabilities.
When were these prices checked?
Pipedrive: 2026-10-26; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.pipedrive.com (official_pricing, checked 2026-10-26)
- https://www.pipedrive.com/th/pricing (official_pricing, checked 2026-10-26)
- HubSpot Marketing Hub data last verified 2026-10-28