Google Analytics is 100% cheaper
than Matomo
$0/mo (Google Analytics) vs Matomo Cloud at $25.66/mo — covering 67% of the 6 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Cloud plan at $25.66/mo, the cheapest paid plan.
Google Analytics: 0 USD/monthly.
Matomo costs $25.66/mo on the Cloud plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 6 compared capabilities.
Capability comparison
Google Analytics covers 67% of the 6 capabilities compared against Matomo. ✓ native · ◐ via integration · ✗ not found.
| Capability | Google Analytics | Matomo |
|---|---|---|
| Pageview analytics | ✓ | ✓ |
| Event tracking | ✗ | ✓ |
| Analytics API | ✓ | ✓ |
| Data export | ✓ | ✓ |
| Privacy-focused analytics | ✗ | ✓ |
| Revenue attribution | ✓ | ✓ |
What you give up
Capabilities Matomo has that Google Analytics lacks.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from Google Analytics.
- Privacy-focused analytics — Track visitors without using personally identifying data.Missing from Google Analytics.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Google Analytics | Free |
| Cloud | $25.66/mo |
| On-Premise Community | Free |
| On-Premise Team | $268.31/mo (billed yearly) |
| On-Premise Business | $1410.39/mo (billed yearly) |
| On-Premise Enterprise | $3306.07/mo (billed yearly) |
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Frequently asked
How much cheaper is Google Analytics than Matomo?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Google Analytics vs $25.66/mo on Cloud. That is $307.92 a year.
What does Google Analytics lack compared with Matomo?
Event tracking, Privacy-focused analytics — 2 of the 6 compared capabilities.
When were these prices checked?
Matomo: 2026-09-07; Google Analytics: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://matomo.org/pricing/ (official_pricing, checked 2026-09-07)
- https://matomo.org/pricing/#content (official_pricing, checked 2026-09-07)
- Google Analytics data last verified 2026-09-07