Durable is cheaper, but covers only 2 of 6 compared capabilities
$0/mo (Free) vs Wix Light at $17/mo (billed yearly only) — covering 33% of the 6 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Light plan at $17/mo, the cheapest paid plan.
Free: 0 USD/monthly.
Wix costs $17/mo on the Light plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 6 compared capabilities.
Capability comparison
Durable covers 33% of the 6 capabilities compared against Wix. ✓ native · ◐ via integration · ✗ not found.
| Capability | Durable | Wix |
|---|---|---|
| Custom domain | ↑ Launch | ✓ |
| No builder branding | ↑ Launch | ✓ |
| AI site generation | ✓ | ✓ |
| Blog | ↑ Launch | ✓ |
| SEO settings | ↑ Launch | ✓ |
| Built-in analytics | ✓ | ✓ |
What you give up
Capabilities Wix has that Durable lacks.
- Custom domain — Publish the site on your own domain name.Missing from Durable.
- No builder branding — The site shows no builder badge, banner or ads.Missing from Durable.
- Blog — Publish blog posts or other CMS content.Missing from Durable.
- SEO settings — Edit meta tags and get a sitemap or redirects.Missing from Durable.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Launch | $25/mo |
| Grow | $49/mo |
| Free | Free |
| Light | $17/mo (billed yearly) |
| Core | $29/mo (billed yearly) |
| Business | $39/mo (billed yearly) |
| Business Elite | $159/mo (billed yearly) |
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Frequently asked
How much cheaper is Durable than Wix?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free vs $17/mo on Light. That is $204 a year. But it covers only 2 of 6 compared capabilities, so it isn't a like-for-like replacement.
What does Durable lack compared with Wix?
Custom domain, No builder branding, Blog, SEO settings — 4 of the 6 compared capabilities.
When were these prices checked?
Wix: 2026-11-04; Durable: 2026-11-04 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.wix.com/plans (official_pricing, checked 2026-11-04)
- Durable data last verified 2026-11-04