Surfer is an alternative
to Mangools
$49/mo (Discovery) vs Mangools Basic at $18.85/mo — covering 44% of the 9 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Basic plan at $18.85/mo, the cheapest paid plan.
Discovery: 588 USD/yearly.
Mangools costs $18.85/mo on the Basic plan at single user, monthly billing. Surfer costs $49/mo (Discovery plan), which is not cheaper than Mangools Basic at $18.85/mo in this scenario.
Capability comparison
Surfer covers 44% of the 9 capabilities compared against Mangools. ✓ native · ◐ via integration · ✗ not found.
| Capability | Surfer | Mangools |
|---|---|---|
| Rank tracking | ✓ | ✓ |
| Keyword research | ✓ | ✓ |
| Backlink analysis | ✗ | ✓ |
| Competitor analysis | ✓ | ✓ |
| White-label reporting | ↑ Enterprise | ✓ |
| Local SEO | ✗ | ✓ |
| API access | ↑ Peace of Mind | ✓ |
| AI search visibility | ↑ Standard | ✓ |
| Content optimization | ✓ | ✓ |
What you give up
Capabilities Mangools has that Surfer lacks.
- Backlink analysis — Analyze the backlinks pointing to a site.Missing from Surfer.
- White-label reporting — Generate SEO reports branded with your own logo.Missing from Surfer.
- Local SEO — Track and optimize rankings for local search results.Missing from Surfer.
- API access — Pull SEO data programmatically via an API.Missing from Surfer.
- AI search visibility — Track how a site appears in AI-generated search answers.Missing from Surfer.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Discovery | $49/mo (billed yearly) |
| Standard | $99/mo (billed yearly) |
| Pro | $182/mo (billed yearly) |
| Peace of Mind | $299/mo (billed yearly) |
| Enterprise | $999/mo |
| AI Search Analytics (standalone) | $158/mo (billed yearly) |
| Basic | $18.85/mo (billed yearly) |
| Premium | $26.35/mo (billed yearly) |
| Agency | $48.85/mo (billed yearly) |
Frequently asked
What does Surfer lack compared with Mangools?
Backlink analysis, White-label reporting, Local SEO, API access, AI search visibility — 5 of the 9 compared capabilities.
When were these prices checked?
Mangools: 2026-10-26; Surfer: 2026-10-27 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://mangools.com/ (feature_page, checked 2026-10-26)
- https://mangools.com/pricing (official_pricing, checked 2026-08-27)
- Surfer data last verified 2026-10-27