Mailgun

Transactional Email · www.mailgun.com

Mailgun is an email delivery service offering RESTful email APIs and SMTP relay for sending, receiving, and tracking email, with deliverability tools such as email validation and analytics.

email apiFree plan availablePaid plans from $15/mo (Basic)Prices verified 2026-09-07
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Honest answer
Mailgun Free covers this scenario
downgrading saves $180 / year

Switching to MailerSend saves $180 / year and covers 67% of the compared capabilities.

Find my alternative
Same job.
Way less money.

Top Mailgun alternatives

We compared 7 products and found 6 cheaper alternatives · vs Mailgun Basic at $15/mo · scenario: 1,000 emails/month, 1 seat, monthly billing, USD.

Honest note: you might not need to switch.

Mailgun’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.

The short version

Mailgun costs $15/mo on the Basic plan at 1,000 emails/month, 1 seat, monthly billing. We found 6 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 12 compared capabilities. Mailgun's own free plan covers this scenario, so downgrading may beat switching.

ProductMatchPriceAnnual savings
TOP PICK
MailerSend
Hobby plan · missing: Send-time optimization, SSO (SAML), Event tracking, Analytics API
67%$7/mo
how? ⓘ
$96 / year
53% cheaper
SMTP2GO
Starter plan · missing: Send-time optimization, SSO (SAML), Event tracking, Analytics API, Email address validation, Inbound email parsing, Event webhooks
42%$10/mo
how? ⓘ
$60 / year
33% cheaper

Which Mailgun alternative for which situation

Picked by the numbers in this scenario — same subtype unless stated, assessed products only.

Best free plan
MailerSend $0/mo (Free plan) · covers 67%
Need transactional email API, email templates, dedicated IP, custom sending/tracking domain, email address validation, inbound email parsing, event webhooks or deliverability SLA / support?
MailerSend from $0/mo (Free plan)
Need SSO (SAML)?
Resend from $0/mo (Free plan)

What you give up

Capabilities Mailgun has that the top alternatives lack.

  • Email templatesStart a campaign from a pre-built email template.
    Missing from Amazon SES.
  • Custom sending/tracking domainSend and track email from your own domain.
    Missing from Amazon SES.
  • Send-time optimizationAutomatically send each email at the recipient's best time to open it.
    Missing from MailerSend, Resend, SMTP2GO, Amazon SES.
  • SSO (SAML)Sign in through your company's SAML SSO.
    Missing from MailerSend, SMTP2GO, Amazon SES.
  • Event trackingTrack specific user actions like clicks or sign-ups.
    Missing from MailerSend, Resend, SMTP2GO, Amazon SES.
  • Analytics APIPull analytics data programmatically via an API.
    Missing from MailerSend, Resend, SMTP2GO, Amazon SES.
  • Email address validationValidate an email address before sending to it.
    Missing from Resend, SMTP2GO.
  • Inbound email parsingParse incoming email into your application.
    Missing from SMTP2GO.
  • Event webhooksGet notified of email events like opens or bounces via webhook.
    Missing from Resend, SMTP2GO, Amazon SES.
  • Deliverability SLA / supportGet a guaranteed deliverability service-level agreement.
    Missing from Amazon SES.

Feature comparison

Mailgun vs the top alternatives, on the 12 compared capabilities.

CapabilityMailgunMailerSendResendSMTP2GOAmazon SES
Transactional email API
from Free
Email templates
from Foundation
Dedicated IP
from Foundation
Custom sending/tracking domain
from Free
Send-time optimization
from Scale
SSO (SAML)
from Scale
Event tracking
from Free
Analytics API
from Free
Email address validation
Inbound email parsing
Event webhooks
Deliverability SLA / support
Scenario price
cheapest qualifying plan
$15/mo
Basic
$0/mo
Free
$0/mo
Free
$0/mo
Free
$0/mo
Essentials

✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.

What Mailgun covers

The capability set used for comparison. Grey entries are not available on self-serve plans.

  • Transactional email API — from Free
  • Email templates — from Foundation
  • Dedicated IP — from Foundation
  • Custom sending/tracking domain — from Free
  • Send-time optimization — from Scale
  • SSO (SAML) — from Scale
  • Event tracking — from Free
  • Analytics API — from Free
  • Email address validation
  • Inbound email parsing
  • Event webhooks
  • Deliverability SLA / support

Price ladder

Observed prices from the official pricing page.

Free
$0/mo
Free
Basic
$15/mo
Foundation
$35/mo
Scale
$90/mo
Enterprise
Contact sales / custom pricing

Sources

Every claim traces to an official source and a check date.

Frequently asked

How much does Mailgun cost?

Mailgun's Basic plan costs $15/mo in our scenario (1,000 emails/month, 1 seat, monthly billing). A free plan exists.

Is there a free Mailgun alternative?

Yes. MailerSend has a free plan that covers 67% of the 12 capabilities we compared against Mailgun.

What is the cheapest Mailgun alternative?

In our scenario (1,000 emails/month, 1 seat, monthly billing), MailerSend is the cheapest assessed alternative at $0/mo (Free plan).

Does Mailgun have a free plan?

Yes. Mailgun's free plan exists; its limits are not stated on the pricing page.

When were these prices checked?

Between 2026-08-31 and 2026-09-07, on the vendors' official pricing pages.

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