Luma is an alternative
to HeyGen
$30/mo (Plus) vs HeyGen Creator at $29/mo — covering 50% of the 8 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Creator plan at $29/mo, the cheapest paid plan.
Plus: 30 USD/monthly.
HeyGen costs $29/mo on the Creator plan at single user, monthly billing. Luma costs $30/mo (Plus plan), which is not cheaper than HeyGen Creator at $29/mo in this scenario.
Capability comparison
Luma covers 50% of the 8 capabilities compared against HeyGen. ✓ native · ◐ via integration · ✗ not found.
| Capability | Luma | HeyGen |
|---|---|---|
| AI avatars | ✗ | ✓ |
| Text-to-video | ✓ | ✓ |
| Image-to-video | ✓ | ✓ |
| Translation & dubbing | ✗ | ✓ |
| Voice cloning | ✗ | ✓ |
| API access | ✓ | ✓ |
| Watermark removal | ✗ | ✓ |
| Lip sync | ✓ | ✓ |
What you give up
Capabilities HeyGen has that Luma lacks.
- AI avatars — Generate video of a talking AI avatar.Missing from Luma.
- Translation & dubbing — Translate and dub video into another language.Missing from Luma.
- Voice cloning — Clone a voice to narrate generated video.Missing from Luma.
- Watermark removal — Export video without the provider's watermark.Missing from Luma.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Plus | $30/mo |
| Pro | $90/mo |
| Ultra | $300/mo |
| Team | Contact sales |
| Enterprise | Contact sales |
| Free | Free |
| Creator | $29/mo |
| Pro | $49/mo |
| Business | $149/mo |
| Enterprise | Contact sales |
Frequently asked
What does Luma lack compared with HeyGen?
AI avatars, Translation & dubbing, Voice cloning, Watermark removal, SSO / SAML, 4K export — 6 of the 8 compared capabilities.
When were these prices checked?
HeyGen: 2026-10-29; Luma: 2026-10-26 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.heygen.com/pricing (official_pricing, checked 2026-10-29)
- https://www.heygen.com (official_pricing, checked 2026-10-26)
- Luma data last verified 2026-10-26