Luma
AI Video · lumalabs.ai
Luma is a creative AI platform that orchestrates multimodal image, video, and audio models through creative agents to take creative work from concept to final delivery.
Switching to Runway, which covers 64% of the compared capabilities.
Find my alternative
Way less money.
Top Luma alternatives
We compared 11 products and found 8 cheaper alternatives · vs Luma Plus at $30/mo · scenario: single user, monthly billing, USD.
Luma costs $30/mo on the Plus plan at single user, monthly billing. We found 8 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 14 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Pika Standard plan · missing: Text-to-video, AI generation, Social media designs, SAML single sign-on, Upscaling, Lip sync, Auto captions, Team collaboration | 43% | $8/mo how? ⓘ | $264 / year 73% cheaper | |
TOP PICK Runway Standard plan · missing: Social media designs, SAML single sign-on, Auto captions, Team collaboration, Commercial use rights | 64% | $15/mo how? ⓘ | $180 / year 50% cheaper | |
Higgsfield AI Starter plan · missing: Image-to-video, AI generation, Social media designs, SAML single sign-on, Video-to-video, Upscaling, Lip sync, Auto captions, Team collaboration, Commercial use rights | 29% | $15/mo how? ⓘ | $180 / year 50% cheaper | |
OpusClip Starter plan · missing: Text-to-video, Image-to-video, Multiple generation models, AI generation, Social media designs, SAML single sign-on, Video-to-video, Audio generation, Lip sync, Commercial use rights video repurposing — adjacent | 29% | $15/mo how? ⓘ | $180 / year 50% cheaper | |
LTX Studio Lite plan · missing: Text-to-video, Image-to-video, Multiple generation models, AI generation, Social media designs, SAML single sign-on, Video-to-video, Upscaling, Audio generation, Lip sync, API access ai video generator — adjacent | 21% | $15/mo how? ⓘ | $180 / year 50% cheaper | |
Synthesia Starter plan · missing: Image-to-video, Multiple generation models, AI generation, Social media designs, SAML single sign-on, Video-to-video, Upscaling, Commercial use rights avatar video — adjacent | 43% | $29/mo how? ⓘ | $12 / year 3% cheaper | |
HeyGen Creator plan · missing: AI generation, Social media designs, SAML single sign-on, Video-to-video, Upscaling, Audio generation, Lip sync, Auto captions, Commercial use rights avatar video — adjacent | 36% | $29/mo how? ⓘ | $12 / year 3% cheaper |
Which Luma alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Runway — $0/mo (Free plan) · covers 64%
- Best paid drop-in
- Higgsfield AI — $15/mo (Starter plan) · covers 29%
- Need text-to-video, image-to-video, multiple generation models, AI generation, video-to-video, upscaling, audio generation, lip sync or API access?
- Runway — from $0/mo (Free plan)
- Need auto captions or team collaboration?
- Synthesia — from $0/mo (Basic plan)
- Need commercial use rights?
- Pika — from $0/mo (Basic plan)
What you give up
Capabilities Luma has that the top alternatives lack.
- Text-to-video — Generate video from a written text prompt.Missing from Pika.
- Image-to-video — Turn a still image into a moving video clip.Missing from Synthesia.
- Multiple generation models — Choose between multiple underlying video generation models.Missing from Synthesia.
- AI generation — Generate design drafts or assets from a text prompt.Missing from Synthesia, Pika, HeyGen.
- Social media designs — Create graphics sized for social media posts.Missing from Runway, Synthesia, Pika, HeyGen.
- SAML single sign-on — Sign in through your company's SAML single sign-on.Missing from Runway, Synthesia, Pika, HeyGen.
- Video-to-video — Transform an existing video into a new style or version.Missing from Synthesia, HeyGen.
- Upscaling — Increase the resolution of generated or uploaded video.Missing from Synthesia, Pika, HeyGen.
- Audio generation — Generate music or sound effects to accompany video.Missing from HeyGen.
- Lip sync — Sync generated speech audio to a speaker's lip movements.Missing from Pika, HeyGen.
- Auto captions — Automatically generate captions for video.Missing from Runway, Pika, HeyGen.
- Team collaboration — Share projects and collaborate with teammates.Missing from Runway, Pika.
- Commercial use rights — Use generated video for commercial purposes.Missing from Runway, Synthesia, HeyGen.
Feature comparison
Luma vs the top alternatives, on the 14 compared capabilities.
| Capability | Luma | Runway | Synthesia | Pika | HeyGen |
|---|---|---|---|---|---|
| Text-to-video from Plus | ✓ | ✓ | ✓ | ✗ | ✓ |
| Image-to-video from Plus | ✓ | ✓ | ✗ | ✓ | ✓ |
| Multiple generation models from Plus | ✓ | ✓ | ✗ | ✓ | ✓ |
| AI generation from Plus | ✓ | ✓ | ✗ | ✗ | ✗ |
| Social media designs | ✓ | ✗ | ✗ | ✗ | ✗ |
| SAML single sign-on from Team | ✓ | ✗ | ✗ | ✗ | ✗ |
| Video-to-video | ✓ | ✓ | ✗ | ✓ | ✗ |
| Upscaling | ✓ | ✓ | ✗ | ✗ | ✗ |
| Audio generation | ✓ | ✓ | ✓ | ✓ | ✗ |
| Lip sync | ✓ | ✓ | ✓ | ✗ | ✗ |
| Auto captions | ✓ | ✗ | ✓ | ✗ | ✗ |
| Team collaboration | ✓ | ✗ | ✓ | ✗ | ✓ |
| Commercial use rights | ✓ | ✗ | ✗ | ✓ | ✗ |
| API access | ✓ | ✓ | ✓ | ✓ | ✓ |
| Scenario price cheapest qualifying plan | $30/mo Plus | $0/mo Free | $0/mo Basic | $0/mo Basic | $0/mo Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Luma covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Text-to-video — from Plus
- ✓ Image-to-video — from Plus
- ✓ Multiple generation models — from Plus
- ✓ AI generation — from Plus
- ✓ Social media designs
- ✓ SAML single sign-on — from Team
- ✓ Video-to-video
- ✓ Upscaling
- ✓ Audio generation
- ✓ Lip sync
- ✓ Auto captions
- ✓ Team collaboration
- ✓ Commercial use rights
- ✓ API access
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://lumalabs.ai/dream-machine (official_pricing, checked 2026-09-07)
- https://lumalabs.ai/pricing (official_pricing, checked 2026-08-26)
Frequently asked
How much does Luma cost?
Luma's Plus plan costs $30/mo in our scenario (single user, monthly billing).
Is there a free Luma alternative?
Yes. Runway has a free plan that covers 64% of the 14 capabilities we compared against Luma.
What is the cheapest Luma alternative?
In our scenario (single user, monthly billing), Runway is the cheapest assessed alternative at $0/mo (Free plan).
Does Luma have a free plan?
No. Luma has no free plan on its official pricing page.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.