Loops is cheaper, but covers only 1 of 8 compared capabilities
$0/mo (Free (Early Stage Plan)) vs SMTP2GO Starter at $10/mo — covering 13% of the 8 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
1,000 emails/month, 1 seat, monthly billing · USD · prices as observed on official pricing pages.
Starter plan at $10/mo, the cheapest paid plan.
Free (Early Stage Plan): 0 USD/monthly.
SMTP2GO costs $10/mo on the Starter plan at 1,000 emails/month, 1 seat, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 8 compared capabilities.
Capability comparison
Loops covers 13% of the 8 capabilities compared against SMTP2GO. ✓ native · ◐ via integration · ✗ not found.
| Capability | Loops | SMTP2GO |
|---|---|---|
| Transactional email API | ↑ Growth | ✓ |
| Email templates | ✓ | ✓ |
| SMS marketing | ✗ | ✓ |
| Custom sending/tracking domain | ✗ | ✓ |
| SMTP & REST API | ✗ | ✓ |
| Delivery analytics | ✗ | ✓ |
| Deliverability SLA / support | ✗ | ✓ |
| Dedicated IP | ✗ | ✓ |
What you give up
Capabilities SMTP2GO has that Loops lacks.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Loops.
- SMS marketing — Send marketing messages by text message.Missing from Loops.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from Loops.
- SMTP & REST API — Send transactional email via SMTP or a REST API.Missing from Loops.
- Delivery analytics — Track delivery, opens, and bounces for sent email.Missing from Loops.
- Deliverability SLA / support — Get a guaranteed deliverability service-level agreement.Missing from Loops.
- Dedicated IP — Send transactional email from an IP address dedicated to your account.Missing from Loops.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free (Early Stage Plan) | Free |
| Growth | $49/mo |
| Growth · 10k | $99/mo |
| Free | Free |
| Starter | $10/mo |
| Professional | $75/mo |
| Premier | Contact sales |
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Frequently asked
How much cheaper is Loops than SMTP2GO?
100% cheaper in our scenario (1,000 emails/month, 1 seat, monthly billing): $0/mo on Free (Early Stage Plan) vs $10/mo on Starter. That is $120 a year. But it covers only 1 of 8 compared capabilities, so it isn't a like-for-like replacement.
What does Loops lack compared with SMTP2GO?
Transactional email API, SMS marketing, Custom sending/tracking domain, SMTP & REST API, Delivery analytics, Deliverability SLA / support, Dedicated IP — 7 of the 8 compared capabilities.
When were these prices checked?
SMTP2GO: 2026-10-26; Loops: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.smtp2go.com/pricing/ (official_pricing, checked 2026-10-26)
- https://www.smtp2go.com/pricing (official_pricing, checked 2026-10-26)
- Loops data last verified 2026-10-28