HubSpot Marketing Hub is an alternative
to Zoho CRM
$100/mo (Marketing Hub Starter) vs Zoho CRM Standard at $70/mo for 5 seats ($14/seat) — covering 45% of the 10 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
Standard plan at $70/mo ($14/seat × 5 seats), the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
Zoho CRM costs $70/mo on the Standard plan at 5 seats, monthly billing. HubSpot Marketing Hub costs $100/mo (Marketing Hub Starter plan), which is not cheaper than Zoho CRM Standard at $70/mo in this scenario.
Capability comparison
HubSpot Marketing Hub covers 45% of the 10 capabilities compared against Zoho CRM. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Zoho CRM |
|---|---|---|
| Contact management | ✓ | ✓ |
| Lead management | ✓ | ✓ |
| Sales pipeline management | ✗ | ✓ |
| Sales automation & sequences | ✗ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| Email sync & tracking | ✗ | ✓ |
| Meeting scheduling | ✓ | ✓ |
| Mobile CRM app | ✗ | ✓ |
| Custom fields | ✗ | ✓ |
| Permissions & security controls | ✗ | ✓ |
What you give up
Capabilities Zoho CRM has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from HubSpot Marketing Hub.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
- Custom fields — Add custom fields to records to track your own data.Missing from HubSpot Marketing Hub.
- Permissions & security controls — Control what each team member can see and edit.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Zoho CRM | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | $42/moStandard | $60/mocosts moreMarketing Hub Starter |
| 10 seats | $140/moStandard | $200/mocosts moreMarketing Hub Starter |
| 25 seats | $350/moStandard | $500/mocosts moreMarketing Hub Starter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Free | Free |
| Standard | $14/seat/mo (billed yearly) |
| Professional | $23/seat/mo (billed yearly) |
| Enterprise | $40/seat/mo (billed yearly) |
| Ultimate | $52/seat/mo (billed yearly) |
Frequently asked
What does HubSpot Marketing Hub lack compared with Zoho CRM?
Sales pipeline management, Sales automation & sequences, Email sync & tracking, Mobile CRM app, Custom fields, Permissions & security controls — 6 of the 10 compared capabilities.
When were these prices checked?
Zoho CRM: 2026-10-26; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.zoho.com/crm/zohocrm-pricing.html (official_pricing, checked 2026-10-26)
- HubSpot Marketing Hub data last verified 2026-10-28