GoodFirms
Agency directories · www.goodfirms.co
GoodFirms is a B2B research and review directory where service providers and software vendors list company profiles, collect verified reviews, and pay for sponsored visibility.
Switching to Agency Spotter saves $588 / year and covers 71% of the compared capabilities.
Find my alternative
Way less money.
Top GoodFirms alternatives
We compared 4 products and found 4 cheaper alternatives · vs GoodFirms PRO at $49/mo · scenario: 1 agency profile, annual billing where offered, USD.
GoodFirms’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
GoodFirms costs $49/mo on the PRO plan at 1 agency profile, annual billing where offered. We found 4 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 7 compared capabilities. GoodFirms's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Clutch Verified plan · missing: Verified client reviews, Lead inquiries, Profile analytics, Portfolio | 43% | $41.58/mo how? ⓘ | $89.00 / year 15% cheaper |
Which GoodFirms alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Agency Spotter — $0/mo (Free plan) · covers 71%
- Need free profile, sponsored placement, lead inquiries, awards and badges or portfolio?
- Agency Spotter — from $0/mo (Free plan)
What you give up
Capabilities GoodFirms has that the top alternatives lack.
- Verified client reviews — Client reviews checked by the platform before publication.Missing from Agency Spotter, Clutch, SelectedFirms, TopDevelopers.co.
- Sponsored placement — Paid positions above the organic ranking, labelled as such.Missing from SelectedFirms.
- Lead inquiries — Inbound project requests and RFPs delivered to your profile.Missing from Clutch, SelectedFirms, TopDevelopers.co.
- Profile analytics — Views, clicks and lead statistics for your listing.Missing from Agency Spotter, Clutch, SelectedFirms, TopDevelopers.co.
- Awards and badges — Award programmes and embeddable badges for your site.Missing from TopDevelopers.co.
- Portfolio — Case studies and project showcases on the profile.Missing from Clutch, TopDevelopers.co.
Feature comparison
GoodFirms vs the top alternatives, on the 7 compared capabilities.
| Capability | GoodFirms | Agency Spotter | Clutch | SelectedFirms | TopDevelopers.co |
|---|---|---|---|---|---|
| Free profile from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Verified client reviews from Free | ✓ | ✗ | ✗ | ✗ | ✗ |
| Sponsored placement from GoodFirms Sponsors | ✓ | ✓ | ✓ | ✗ | ✓ |
| Lead inquiries from Free | ✓ | ✓ | ✗ | ✗ | ✗ |
| Profile analytics from PRO | ✓ | ✗ | ✗ | ✗ | ✗ |
| Awards and badges from Free | ✓ | ✓ | ✓ | ✓ | ✗ |
| Portfolio from Free | ✓ | ✓ | ✗ | ✓ | ✗ |
| Scenario price cheapest qualifying plan | $49/mo PRO | $0/mo Free | $0/mo Basic | $0/mo Free Listing | $0/mo Basic Listing |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What GoodFirms covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Free profile — from Free
- ✓ Verified client reviews — from Free
- ✓ Sponsored placement — from GoodFirms Sponsors
- ✓ Lead inquiries — from Free
- ✓ Profile analytics — from PRO
- ✓ Awards and badges — from Free
- ✓ Portfolio — from Free
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.goodfirms.co/get-listed (official_pricing, checked 2026-09-12)
Frequently asked
How much does GoodFirms cost?
GoodFirms's PRO plan costs $49/mo in our scenario (1 agency profile, annual billing where offered). A free plan exists.
Is there a free GoodFirms alternative?
Yes. Agency Spotter has a free plan that covers 71% of the 7 capabilities we compared against GoodFirms.
What is the cheapest GoodFirms alternative?
In our scenario (1 agency profile, annual billing where offered), Agency Spotter is the cheapest assessed alternative at $0/mo (Free plan).
Does GoodFirms have a free plan?
Yes. GoodFirms's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-09-12 and 2026-09-12, on the vendors' official pricing pages.