EmailOctopus is cheaper, but covers only 3 of 9 compared capabilities
$0/mo (Starter) vs Moosend Pro · 3k at $32/mo — covering 33% of the 9 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Pro · 3k plan at $32/mo, the cheapest paid plan.
Starter: 0 USD/monthly.
Moosend costs $32/mo on the Pro · 3k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 9 compared capabilities.
Capability comparison
EmailOctopus covers 33% of the 9 capabilities compared against Moosend. ✓ native · ◐ via integration · ✗ not found.
| Capability | EmailOctopus | Moosend |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Email templates | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Transactional email API | ✗ | ✓ |
| SSO (SAML) | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
| Product recommendations | ✗ | ✓ |
What you give up
Capabilities Moosend has that EmailOctopus lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from EmailOctopus.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Transactional email API — Send transactional emails programmatically via an API.Missing from EmailOctopus.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from EmailOctopus.
- AI writing assistant — Get AI help drafting email copy.Missing from EmailOctopus.
- Product recommendations — Recommend products in emails based on customer behavior.Missing from EmailOctopus.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Moosend | EmailOctopus |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $16/moPro | $0/mocheaperStarter |
| 2,500 contacts, 10,000 emails/month | $32/moPro · 3k | $0/mocheaperStarter |
| 10,000 contacts, 40,000 emails/month | $88/moPro · 10k | $44.50/mocheaperPro · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Starter | Free |
| Pro | $13.50/mo |
| Pro · 2.5k | $20/mo |
| Pro · 10k | $44.50/mo |
| Pro | $16/mo |
| Pro · 3k | $32/mo |
| Pro · 10k | $88/mo |
| Moosend+ | Contact sales |
| Enterprise | Contact sales |
Share this comparison
For EmailOctopus: use the verified claim in your own marketing — card, badge, or link. The numbers stay tied to this evidence page.
Frequently asked
How much cheaper is EmailOctopus than Moosend?
100% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $0/mo on Starter vs $32/mo on Pro · 3k. That is $384 a year. But it covers only 3 of 9 compared capabilities, so it isn't a like-for-like replacement.
What does EmailOctopus lack compared with Moosend?
A/B testing, Audience segmentation, Transactional email API, SSO (SAML), AI writing assistant, Product recommendations — 6 of the 9 compared capabilities.
When were these prices checked?
Moosend: 2026-10-28; EmailOctopus: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://moosend.com/pricing/ (official_pricing, checked 2026-10-28)
- https://moosend.com/pricing/ (official_pricing, checked 2026-10-26)
- EmailOctopus data last verified 2026-10-28