Brevo is cheaper, but covers only 1 of 3 compared capabilities
$25/mo (Starter · 2.5k) vs Buttondown Standard at $29/mo — covering 33% of the 3 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Standard plan at $29/mo, the cheapest paid plan.
Starter · 2.5k: 25 USD/monthly.
Buttondown costs $29/mo on the Standard plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 3 compared capabilities.
Capability comparison
Brevo covers 33% of the 3 capabilities compared against Buttondown. ✓ native · ◐ via integration · ✗ not found.
| Capability | Brevo | Buttondown |
|---|---|---|
| Paid subscriptions | ✗ | ✓ |
| Marketing automation | ✓ | ✓ |
| Ads & sponsorship monetization | ✗ | ✓ |
What you give up
Capabilities Buttondown has that Brevo lacks.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from Brevo.
- Ads & sponsorship monetization — Monetize a newsletter through ads or sponsorships.Missing from Brevo.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Buttondown | Brevo |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $9/moBasic | $17/mocosts moreStarter · 1.5k |
| 2,500 contacts, 10,000 emails/month | $29/moStandard | $25/mocheaperStarter · 2.5k |
| 10,000 contacts, 40,000 emails/month | $79/moProfessional | $46/mocheaperStarter · 40k emails |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Starter | $9/mo |
| Starter · 1.5k | $17/mo |
| Starter · 2.5k | $25/mo |
| Starter · 20k emails | $32/mo |
| Starter · 40k emails | $46/mo |
| Starter · 100k emails | $82/mo |
| Standard | $18/mo |
| Standard · 1.5k | $35/mo |
| Standard · 2.5k | $49/mo |
| Standard · 20k emails | $69/mo |
| Standard · 40k emails | $89/mo |
| Standard · 100k emails | $139/mo |
| Standard · 500k emails | $429/mo |
| Professional | $499/mo |
| Professional · 250k emails | $599/mo |
| Professional · 1000k emails | $999/mo |
| Enterprise | Contact sales |
| Pay-as-you-go credits | Contact sales |
| Free (first 100 subscribers) | Free |
| Basic | $9/mo |
| Standard | $29/mo |
| Professional | $79/mo |
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Frequently asked
How much cheaper is Brevo than Buttondown?
14% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $25/mo on Starter · 2.5k vs $29/mo on Standard. That is $48 a year. But it covers only 1 of 3 compared capabilities, so it isn't a like-for-like replacement.
What does Brevo lack compared with Buttondown?
Paid subscriptions, Ads & sponsorship monetization — 2 of the 3 compared capabilities.
When were these prices checked?
Buttondown: 2026-10-28; Brevo: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://buttondown.com/pricing (official_pricing, checked 2026-10-28)
- https://buttondown.com/pricing (official_pricing, checked 2026-10-26)
- https://buttondown.com/features (feature_page, checked 2026-10-26)
- Brevo data last verified 2026-10-28