Verified comparison

Attio is an alternative
to Zoho CRM

$220/mo (Plus) vs Zoho CRM Standard at $70/mo for 5 seats ($14/seat) — covering 73% of the 10 compared capabilities.

Not cheaper than Zoho CRM in this scenarioVisit Attio ↗

Same job. Compare the fees.

Comparison scenario

Every cheaper-than claim is tied to a defined scenario — never a bare list price.

Scenario

5 seats, monthly billing · USD · prices as observed on official pricing pages.

Zoho CRM basis

Standard plan at $70/mo ($14/seat × 5 seats), the cheapest paid plan.

Attio basis

Plus: 44 USD/monthly; 4 extra seat(s) × 44 USD.

The short version

Zoho CRM costs $70/mo on the Standard plan at 5 seats, monthly billing. Attio costs $220/mo (Plus plan), which is not cheaper than Zoho CRM Standard at $70/mo in this scenario.

Capability comparison

Attio covers 73% of the 10 capabilities compared against Zoho CRM. ✓ native · ◐ via integration · ✗ not found.

CapabilityAttioZoho CRM
Contact management✓✓
Lead management✗✓
Sales pipeline management✓✓
Sales automation & sequences↑ Pro✓
Reports & forecasting✓✓
Email sync & tracking✓✓
Meeting scheduling✗✓
Mobile CRM app✓✓
Custom fields✓✓
Permissions & security controls✓✓

What you give up

Capabilities Zoho CRM has that Attio lacks.

  • Lead management — Capture, score, and organize incoming leads.
    Missing from Attio.
  • Sales automation & sequences — Automate outreach sequences and follow-up tasks.
    Missing from Attio.
  • Meeting scheduling — Let prospects book meetings directly from the CRM.
    Missing from Attio.

Price at your volume

The same comparison recomputed at three sizes. Plan caps change who is cheapest.

UsageZoho CRMAttio
3 seats$42/moStandard$0/mocheaperFree
10 seats$140/moStandard$440/mocosts morePlus
25 seats$350/moStandard$2475/mocosts morePro

Plans & pricing, side by side

Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.

Attio
FreeFree
Plus$44/seat/mo
Pro$99/seat/mo
EnterpriseContact sales
Zoho CRM
FreeFree
Standard$14/seat/mo (billed yearly)
Professional$23/seat/mo (billed yearly)
Enterprise$40/seat/mo (billed yearly)
Ultimate$52/seat/mo (billed yearly)

Frequently asked

What does Attio lack compared with Zoho CRM?

Lead management, Sales automation & sequences, Meeting scheduling — 3 of the 10 compared capabilities.

When were these prices checked?

Zoho CRM: 2026-10-26; Attio: 2026-10-26 — on the official pricing pages.

Who switched

Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.

Sources & freshness

All Zoho CRM alternatives