ActiveCampaign is an alternative
to Moosend
$39/mo (Starter · 2.5k) vs Moosend Pro · 3k at $32/mo — covering 40% of the 9 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Pro · 3k plan at $32/mo, the cheapest paid plan.
Starter · 2.5k: 468 USD/yearly.
Moosend costs $32/mo on the Pro · 3k plan at 2,500 contacts, 10,000 emails/month, monthly billing. ActiveCampaign costs $39/mo (Starter · 2.5k plan), which is not cheaper than Moosend Pro · 3k at $32/mo in this scenario.
Capability comparison
ActiveCampaign covers 40% of the 9 capabilities compared against Moosend. ✓ native · ◐ via integration · ✗ not found.
| Capability | ActiveCampaign | Moosend |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Landing pages | ↑ Enterprise | ✓ |
| Transactional email API | ✓ | ✓ |
| SSO (SAML) | ↑ Enterprise | ✓ |
| AI writing assistant | ✓ | ✓ |
| Product recommendations | ✗ | ✓ |
What you give up
Capabilities Moosend has that ActiveCampaign lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from ActiveCampaign.
- Email templates — Start a campaign from a pre-built email template.Missing from ActiveCampaign.
- Landing pages — Build landing pages to pair with email campaigns.Missing from ActiveCampaign.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from ActiveCampaign.
- Product recommendations — Recommend products in emails based on customer behavior.Missing from ActiveCampaign.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Moosend | ActiveCampaign |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $16/moPro | $15/mocheaperStarter |
| 2,500 contacts, 10,000 emails/month | $32/moPro · 3k | $39/mocosts moreStarter · 2.5k |
| 10,000 contacts, 40,000 emails/month | $88/moPro · 10k | $149/mocosts moreStarter · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Starter | $15/mo (billed yearly) |
| Starter · 2.5k | $39/mo (billed yearly) |
| Starter · 10k | $149/mo (billed yearly) |
| Plus | $49/mo (billed yearly) |
| Plus · 2.5k | $95/mo (billed yearly) |
| Plus · 10k | $189/mo (billed yearly) |
| Pro | $79/mo (billed yearly) |
| Pro · 2.5k | $149/mo (billed yearly) |
| Pro · 10k | $375/mo (billed yearly) |
| Enterprise | $145/mo (billed yearly) |
| Enterprise · 2.5k | $255/mo (billed yearly) |
| Enterprise · 10k | $589/mo (billed yearly) |
| Pro | $16/mo |
| Pro · 3k | $32/mo |
| Pro · 10k | $88/mo |
| Moosend+ | Contact sales |
| Enterprise | Contact sales |
Frequently asked
What does ActiveCampaign lack compared with Moosend?
A/B testing, Email templates, Landing pages, Dedicated IP, SSO (SAML), Product recommendations — 6 of the 9 compared capabilities.
When were these prices checked?
Moosend: 2026-10-28; ActiveCampaign: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://moosend.com/pricing/ (official_pricing, checked 2026-10-28)
- https://moosend.com/pricing/ (official_pricing, checked 2026-10-26)
- ActiveCampaign data last verified 2026-10-28